Their communication strategy is based on three words: originality, creativity and reactivity. The notoriety of Oreo is due to the creativity that the brand is bringing. It’s by keeping this thread in mind that Oreo is so good at making people talk about this brand. To succeed in becoming one of the most famous biscuits in the world, the Oreo brand had to make a strong communication strategy.įirst of all, the digital strategy: Oreo has managed to make their mark on the web culture by proposing communication strategies and operations that make people talk or/and make the buzz !Īll this comes from a digital strategy based on a simple statement for the brand: Oreo fans are divided into two distinct groups: those who love the “cookie part” and those who love the “cream part”. And so, since its creation, Oreo is the “best-selling biscuit” of the 21st century. In 1916, a new design appeared, indeed the cream cookie was widely preferred by consumers which is still the case today. The Oreo biscuits originally existed in two different flavors: with lemon meringue and cream.

Soon, these biscuits gained success and became “America’s favorite cookie”. The cookies were then sold in a grocery store in Hoboken, New Jersey, on the other side of the Hudson River. The goal, at that time, was to compete with the British cookies, considered too ordinary. The Oreo biscuits were born thanks to the American brand Nabisco in the district of Chelsea, New York.

The “Twist, Lick, Dunk” of this iconic biscuit has become a ritual in many cultures around the world.īut how did the brand Oreo manage to reach the top, and became the leader of the cookie market?īefore we start, let’s set up a little historical background. A true “globalized” biscuit, this product is present in more than 100 countries and brings in more than a billion and a half dollars each year to the American giant Mondelez. How did the brand Oreo manage to become one of the leaders of the cookies market?īorn in 1912 in New York, 500 billion of the famous Oreo cookies have been sold around the planet.

Oreo twist lick and dunk